At a glance
| Actively | Rox |
|---|
| The bet | Make your current stack produce more | Replace sales tools with one platform |
| Your CRM, Gong, Outreach | Stay. Actively reads from them | Works alongside your CRM. Aims to replace engagement, dialer and call tools |
| Where work starts | Agents work every account and tee up decisions each morning | One agent across the sales cycle, plus scheduled workflows |
| Who sets the rules | Leaders set the playbook. Watchtower checks deals against it | Workflows run within user-defined parameters |
| Setup | A dedicated team configures agents to your motion | Pre-built, warehouse-native agent |
Rox details come from Rox's public site and docs as of November 2026.
Two different architectures
Where the context lives
Both products start from the same idea. Agents are only as good as the context they work from. They build that context in different places.
Rox builds its own. It calls it a System of Context: a warehouse-native knowledge graph that joins CRM records, email, meetings, documents and public data, then resolves them into one view of each account. Rox's agents and apps run on top of that graph.
Actively builds shared account context from the systems you already run: your CRM, call recordings, email and product usage. It is organized around the account, not the task. The context stays with the account as it moves from SDR to AE to account manager to CSM, so nothing resets at a handoff. Reps, leaders and agents all work from the same picture.
How work starts
Rox centers on Command, a conversational interface. You ask for something, and Command breaks the request into steps, routes them to specialized agents and returns the result in one thread. Rox also runs multi-step workflows and suggests next steps from deal context.
Actively starts work before anyone asks. Agents run in the background on every account. They research, prioritize and draft, then tee up decisions for reps each morning. The reasoning is simple. Chat answers a question, then waits. Most accounts never get the question.
Who sets the rules
Rox governs through permissions, policy controls and audit logs. Command handles manual overrides and custom instructions.
Actively puts the revenue leader in charge of how agents work. Leaders write the playbook. Watchtower checks every live deal against it, flags the gaps and puts agents to work on them. The more an agent does on its own, the more that control matters.
Where they agree
Both keep people at the center of the deal. Rox says its revenue agents hand work to people, with the rep as the closer. Actively's agents do the research and prep so reps spend their time with buyers. Neither one asks you to take people out of selling.
Which fits your situation
| Your situation | Better fit | Why |
|---|
| Reps spend half the day deciding what to do | Actively | Agents do the research and planning. Greenhouse: 54% more pipeline per rep. |
| You want five tools to become one | Rox | One product for outbound, engagement, call recording and dialing. |
| Account data lives in three systems | Actively | One account picture from Salesforce, Salesloft and Gong. Justworks: 35% higher SDR attainment. |
| A new rep starts Monday | Actively | New hires start with the right accounts and the reasons. Ramp trains every rep on it. |
| Deals drift from how you want to sell | Actively | Leaders set the playbook. Watchtower flags the gaps. |
| You'd rather buy than configure | Rox | A pre-built agent with less upfront configuration. |
What customers measure
54%
more pipeline per rep
Greenhouse
35%
higher SDR revenue attainment
Justworks
2x+
rep productivity
Verkada
FAQ
Is Actively an alternative to Rox?
Only if you plan to keep your stack. Rox is built to replace your engagement tool, dialer and call recorder. Actively works with the CRM, call recorder and engagement tool you already run, and adds agents that get more from them.
Does Actively replace my CRM or engagement tool?
No. Actively reads from them and adds agents that act on what it finds.
What does Rox do?
Rox calls itself an AI revenue platform with one agent for every revenue workflow. It aims to consolidate sales tools into one system.
How is Actively priced?
Pricing depends on your team and motion. Book a demo and we will walk you through it.
The bottom line
This is a choice about your stack, not about AI. Most revenue teams already own a CRM, a call recorder and an engagement tool. Rox asks you to replace them. Actively helps you get more from them.
Pick the path that matches what you plan to keep.
