Justworks Boosts Revenue Attainment by 35% with Actively AI

Justworks Boosts Revenue Attainment by 35% with Actively AI

Justworks Boosts Revenue Attainment by 35% with Actively AI

3.7x

Higher Outreach to close-WON rates

$1M

New Revenue from Actively

+35%

Increase in SDR Attainment

“Justworks aspires to be a true partner to small businesses, and our sales process is highly consultative. Our best reps are ones that are incredibly targeted, creative, and well-researched. Actively takes what our A players do and brings that skillset to our entire revenue org.”

“Justworks aspires to be a true partner to small businesses, and our sales process is highly consultative. Our best reps are ones that are incredibly targeted, creative, and well-researched. Actively takes what our A players do and brings that skillset to our entire revenue org.”

Michael Albo

VP of Sales, Justworks

About Justworks

Justworks is an HR technology platform that provides access to payroll, benefits, HR, and compliance, as well as international hiring, employment, and payments capabilities through its Professional Employer Organization (PEO) and Employer of Record (EOR) services for small businesses.


Outbound is a major revenue driver for Justworks, with 35 SDRs and over 100 AEs self-sourcing deals. To magnify its sellers’ impact, Justworks sought an AI solution to boost their efficiency and effectiveness.

Andrew Sell

Director, Sales Development

“Before having Actively AI as an intelligence layer over our data & GTM motion, reps had to sift through renewal timelines, competitor intel, and hiring info—hundreds of accounts per person. It was inefficient, and we left a lot of revenue on the table.”

Andrew Sell

Director, Sales Development

“Before having Actively AI as an intelligence layer over our data & GTM motion, reps had to sift through renewal timelines, competitor intel, and hiring info—hundreds of accounts per person. It was inefficient, and we left a lot of revenue on the table.”

Andrew Sell

Director, Sales Development

“Before having Actively AI as an intelligence layer over our data & GTM motion, reps had to sift through renewal timelines, competitor intel, and hiring info—hundreds of accounts per person. It was inefficient, and we left a lot of revenue on the table.”

The Challenge

Turn Every Rep into an A Player

Justworks’ sought to improve the seller experience by:

Giving time back through a more efficient research process for relevant prospects

Ensuring ICP alignment by seamlessly analyzing dozens of signals to understand why an account might be a fit

Reducing reliance on high-volume calls that risked low conversion rates

At Justworks’ scale, efficient and personalized outbounding is a prerequisite for success. However, with the company’s rapid growth, account allocations and shifts in territory designations are part of the equation. When a new rep inherited an account, they often missed valuable intelligence uncovered by previous reps—like the timing of competitor contracts expiring noted in Gong calls. Without a unified intelligence layer to surface these insights, timely opportunities were missed.

The solution

Why Justworks Selected Actively

Justworks chose Actively AI because its GTM Superintelligence could learn from its custom CRM instances and disparate data sources like call recording, 3rd party research, intent tools, and internal enablement material.


With these integrations, Actively AI helps Justworks sellers identify best-fit accounts, highlight why they were likely to convert, and suggest how to effectively engage them. Actively AI’s engineering team quickly adapted the platform to Justworks’ specialized data structures so the right data could securely enable Actively’s custom model to support its goals

Sapan Parikh

Senior Sales Ops

“Actively AI unifies all our valuable and disparate scattered data across Salesforce, Salesloft, Gong, 6Sense—and identifies high-propensity leads with clear hypotheses. It’s not just automation; it’s intelligence with impact.”

Sapan Parikh

Senior Sales Ops

“Actively AI unifies all our valuable and disparate scattered data across Salesforce, Salesloft, Gong, 6Sense—and identifies high-propensity leads with clear hypotheses. It’s not just automation; it’s intelligence with impact.”

Sapan Parikh

Senior Sales Ops

“Actively AI unifies all our valuable and disparate scattered data across Salesforce, Salesloft, Gong, 6Sense—and identifies high-propensity leads with clear hypotheses. It’s not just automation; it’s intelligence with impact.”

Key Outcomes and Use Cases

01 — Precise Daily Outbound

Each morning, reps receive a live-updating hitlist in Salesforce and Salesloft showing:


  • Who to focus on

  • Why now is the right time

  • Verified contact information

  • Recommended relevant messaging


Before using Actively, reps spent their first two hours daily generating lists, digging through Salesforce notes and old Gong calls, or simply adding a bunch of contacts to more generic cadences.

“We replaced guesswork with a daily, data-driven playbook and our SDR attainment followed suit, increasing by 35% with Actively AI."

Andrew Sell

Director, Sales Development

“We replaced guesswork with a daily, data-driven playbook and our SDR attainment followed suit, increasing by 35% with Actively AI."

Andrew Sell

Director, Sales Development

“We replaced guesswork with a daily, data-driven playbook and our SDR attainment followed suit, increasing by 35% with Actively AI."

Andrew Sell

Director, Sales Development

02 — AEs Improving Self-Sourced Close Rates

Actively AI also helps AEs self-source deals more efficiently. Since AEs have limited time for prospecting but need to operate full-cycle to hit quota, Actively AI flags accounts matching Justworks’ evolving best-win patterns. With Actively, AEs can target fewer leads while achieving a 3.7x higher close rate compared to standard outbound efforts.

Michael Albo

VP of Sales

“Actively AI accurately pinpoints which accounts and contacts are truly ready to engage in an active evaluation by surfacing relevant research and details to new reps. That’s driving a faster onboarding ramp time resulting in increased rep productivity.”

Michael Albo

VP of Sales

“Actively AI accurately pinpoints which accounts and contacts are truly ready to engage in an active evaluation by surfacing relevant research and details to new reps. That’s driving a faster onboarding ramp time resulting in increased rep productivity.”

Michael Albo

VP of Sales

“Actively AI accurately pinpoints which accounts and contacts are truly ready to engage in an active evaluation by surfacing relevant research and details to new reps. That’s driving a faster onboarding ramp time resulting in increased rep productivity.”

Impact

3.7x Outreach to Close-Won Rates.

11% of Opps from Top 1%

3.7× higher outreach to close-won rates on Actively AI-sourced contacts

The top 1% of Actively AI-ranked accounts yield 11% of Justworks’ outbound new logo opportunities

Over $1M in closed-won revenue directly from Actively AI in just nine months

Looking Ahead

Extending Actively AI Across Revenue

Justworks is now embedding Actively AI deeper into its SDR and AE onboarding processes. As the company continues to expand its product lines—cross-sell optimization will be a key collaboration with Actively AI.

Sapan Parikh

Senior Sales Ops

“Actively AI unlocks data and humans to produce more revenue. The more the Actively reasoning model learns and the more ways our teams use the product, the more quality deals flow through our pipeline—without adding more overhead.”

Sapan Parikh

Senior Sales Ops

“Actively AI unlocks data and humans to produce more revenue. The more the Actively reasoning model learns and the more ways our teams use the product, the more quality deals flow through our pipeline—without adding more overhead.”

Sapan Parikh

Senior Sales Ops

“Actively AI unlocks data and humans to produce more revenue. The more the Actively reasoning model learns and the more ways our teams use the product, the more quality deals flow through our pipeline—without adding more overhead.”

Ready to see how Actively AI can supercharge your revenue growth?

Ready to see how Actively AI can supercharge your revenue growth?

Ready to see how Actively AI can supercharge your revenue growth?

Actively AI

© 2025

Try Actively and see for yourself

See how Actively's superintelligence can help you beat rising revenue targets from day 1.

Actively AI

© 2025

Try Actively and see for yourself

See how Actively's superintelligence can help you beat rising revenue targets from day 1.

Actively AI

© 2025