At a glance
| Actively | Gong |
|---|
| The bet | Agents work every account and decide what to do next | Capture every customer interaction and turn it into insight |
| Starting point | The account | The conversation |
| Your Gong data | One of many sources Actively reads | Its core data, in the Gong Revenue Graph |
| Where work starts | Agents work every account in the background | Over a dozen agents, from transcription to deal scoring and forecasting |
| Who sets the rules | Leaders set the playbook. Watchtower checks deals against it | Teams configure agents and autonomy levels in Agent Studio |
| Setup | A dedicated team configures agents to your motion | Agents included with Gong licenses |
Gong details come from Gong's public site and announcements as of November 2026.
Two different starting points
Where the context lives
Gong builds its context from conversations. It records calls and emails and maps them to accounts, contacts and opportunities in the Gong Revenue Graph. It now adds third-party account and contact data through Gong Enrich.
Actively builds shared account context from every system you run, and Gong is one of the most valuable. Calls sit next to CRM history, email, product usage and outside signals. The context is organized around the account and stays with it through every handoff.
What the agents do
Gong's agents mostly work on what already happened. They transcribe, summarize, coach reps on their calls, score deals against a methodology and predict close and revenue. They make the conversation record more useful.
Actively's agents work on what should happen next. They decide which accounts need attention, research them and draft the next step, then tee up decisions for reps each morning. They also work accounts that have no conversation yet, which is where most pipeline starts.
Who sets the rules
Gong lets teams build and tune agents in Agent Studio, with set inputs, outputs and autonomy levels.
Actively puts the revenue leader in charge. Leaders write the playbook. Watchtower checks every live deal against it, flags the gaps and puts agents to work on them.
Where they fit together
Gong is strongest after a conversation happens. Actively is strongest before and between conversations. Justworks runs Salesforce, Salesloft and Gong, and uses Actively to pull them into one account picture. Ramp's agents learn from Gong transcripts alongside Salesforce fields.
Which fits your situation
| Your situation | Better fit | Why |
|---|
| You need every call recorded, transcribed and searchable | Gong | Conversation capture is Gong's core. |
| You want reps coached on how their calls went | Gong | Call reviews and role-play training against your methodology. |
| Reps don't know which accounts to work this week | Actively | Agents prioritize every account and explain why. Ramp: 23% higher win rate. |
| You want outreach before the first conversation | Actively | Agents research and draft for accounts with no call history. Greenhouse: 54% more pipeline per rep. |
| Account context is split across Salesforce, Salesloft and Gong | Actively | One account picture across all of them. Justworks: 35% higher SDR attainment. |
| You need a forecast built from call data | Gong | Deal and revenue predictors run on the conversation record. |
What customers measure
54%
more pipeline per rep
Greenhouse
35%
higher SDR revenue attainment
Justworks
2x+
rep productivity
Verkada
FAQ
Do I need to replace Gong to use Actively?
No. Actively reads your Gong calls as one of its sources. Justworks and Ramp run both.
Is Actively an alternative to Gong?
For most teams, no. Gong captures and analyzes conversations. Actively decides what to do on each account and does the prep. They overlap on deal insight and email drafting.
What does Gong do?
Gong calls itself a revenue AI company. Its platform records customer interactions and runs agents for transcription, coaching, deal scoring and forecasting.
How is Actively priced?
Pricing depends on your team and motion. Book a demo and we will walk you through it.
The bottom line
This is less a choice than a question of coverage. Gong makes the conversations you have more useful. Actively works the accounts and the moments between conversations, using everything your stack already captures, Gong included.
If you already run Gong, the question is what you want to get from it next.
