At a glance
| Actively | Outreach |
|---|
| The bet | Decide what to work on and why, for every account | Run the revenue workflow, with agents inside it |
| Category | AI agents for GTM, on top of your stack | Engagement and revenue orchestration platform |
| Your CRM | Reads from it | Extends it into execution and writes back |
| Where work starts | Agents work every account in the background | Agents act inside seller workflows: prospecting, deals and forecasting |
| Who sets the rules | Leaders set the playbook. Watchtower checks deals against it | Teams build sequences and workflows in Outreach |
Outreach details come from Outreach's public announcements as of November 2026.
Two different jobs
Where the context lives
Outreach builds on CRM data, then adds engagement and conversation signals from the work that runs through it. It connects to other AI tools through MCP.
Actively builds shared account context from all your systems: CRM, call recordings, email, product usage and outside signals. It is organized around the account and stays with it through every handoff.
What the agents do
Outreach's agents work inside execution. They update records, advance deals and run multi-step processes across prospecting, deal management and forecasting.
Actively's agents decide where execution should go. They pick the accounts and contacts, research them and write the reason to reach out, then hand the work to reps in the tools they already use.
Who sets the rules
Outreach runs on the sequences and workflows your team builds in it.
Actively puts the revenue leader in charge of the playbook agents follow. Watchtower checks live deals against it and puts agents to work on the gaps.
Where they fit together
Outreach answers how to run the touch. Actively answers who to touch and why now. A team can keep its sequences in Outreach and use Actively to choose who enters them and what to say.
Which fits your situation
| Your situation | Better fit | Why |
|---|
| You need sequences, a dialer and email at scale | Outreach | Engagement is Outreach's core. |
| You want agents that update records and move deals inside your engagement tool | Outreach | Its agents act inside the seller workflow. |
| Reps don't know which accounts to work this week | Actively | Agents prioritize every account and explain why. Ramp: 23% higher win rate. |
| Sequences go out, but too few convert | Actively | Better targets and a real reason to reach out. Samsara: 2x conversion on Actively-sourced opportunities. |
| Account context lives in several systems | Actively | One account picture. Justworks: 35% higher SDR attainment. |
| You want engagement, deals and forecasting from one vendor | Outreach | Outreach covers all three in one platform. |
What customers measure
54%
more pipeline per rep
Greenhouse
35%
higher SDR revenue attainment
Justworks
2x+
rep productivity
Verkada
FAQ
Do I need to replace Outreach to use Actively?
No. Actively works alongside your engagement tool and hands work to reps where they already work.
Is Actively an alternative to Outreach?
For most teams, no. Outreach runs sequences and workflows. Actively decides which accounts and contacts to work and why. They overlap on prioritization and email drafting.
What does Outreach do?
Outreach calls itself an agentic AI platform for revenue teams. It runs sequences, calls and deal workflows, with agents that act inside them.
How is Actively priced?
Pricing depends on your team and motion. Book a demo and we will walk you through it.
The bottom line
Outreach runs the motion. Actively decides where the motion should go, using everything your stack already knows.
If you already run Outreach, the question is whether its sequences are pointed at the right accounts, for the right reasons.
