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Actively vs Clari

Clari and Actively both help leaders see and steer revenue. Clari, now merged with Salesloft, is built around the forecast. It inspects pipeline, scores deal health and predicts the number, with engagement and conversation tools alongside. Actively is built around the account. It puts an agent on every account and checks live deals against the playbook leaders set, then puts agents to work on the gaps. The tables below show where each one fits.

At a glance

ActivelyClari
The betChange what happens on each accountPredict and inspect the number
Starting pointThe accountThe forecast
Your CRMReads from itSits on top of it, between CRM data and executive reporting
Deal inspectionWatchtower checks deals against your playbook and puts agents on the gapsDeal health scores, risk flags and stakeholder maps
EngagementHands work to reps in the tools they already useSalesloft for sequences, dialing and email

Clari details come from Clari and Salesloft's public announcements and independent reviews as of November 2026.

Two different centers of gravity

Where the context lives

Clari pulls CRM data, call activity, email signals and rep behavior into one view of the pipeline. Since merging with Salesloft, it also runs the engagement layer.

Actively builds shared account context from your CRM, calls, email and product usage. It is organized around the account, so reps, leaders and agents work from the same picture and nothing resets at a handoff.

What the agents do

Clari's AI works on prediction. It scores deal health, flags risk and forecasts the quarter.

Actively's agents work on action. They research and prioritize every account, draft the next step and tee up decisions for reps each morning.

Who sets the rules

Clari gives leaders a clear view of the number and where it is at risk.

Actively turns that view into action. Leaders write the playbook. Watchtower checks every live deal against it, flags the gaps and puts agents to work on them.

Where they fit together

Clari tells you where the quarter stands. Actively works the accounts that decide it. A team can run its forecast in Clari and use Actively to act on what the forecast shows.

Which fits your situation

Your situationBetter fitWhy
You need a board-ready forecastClariForecasting is Clari's core.
You want pipeline inspection with deal health scoresClariDeal health, risk flags and stakeholder maps in one place.
You can see deals at risk, but nothing changesActivelyWatchtower flags the gap and agents go to work on it.
Reps don't know which accounts to work this weekActivelyAgents prioritize every account and explain why. Ramp: 23% higher win rate.
Pipeline coverage is short this quarterActivelyAgents build pipeline across every account. Greenhouse: 54% more pipeline per rep.
You want forecasting and engagement from one vendorClariClari and Salesloft now run as one company.

What customers measure

54%
more pipeline per rep
Greenhouse
23%
higher win rate
Ramp
35%
higher SDR revenue attainment
Justworks
2x+
rep productivity
Verkada

FAQ

Do I need to replace Clari to use Actively?

No. Clari can stay your forecast. Actively works the accounts and deals behind it.

Is Actively an alternative to Clari?

Partly. Both help leaders inspect deals. Clari is built to predict the number. Actively is built to act on each account and enforce the playbook.

What does Clari do?

Clari, now merged with Salesloft, calls itself a predictive revenue system. It covers forecasting, pipeline inspection, conversation intelligence and engagement.

How is Actively priced?

Pricing depends on your team and motion. Book a demo and we will walk you through it.

The bottom line

Clari helps you see the number. Actively helps you change it, account by account, inside the stack you already run.

If your forecast already shows you where deals are at risk, the question is who acts on it.

See Actively on your accounts.

We'll run Actively on a set of your accounts, inside the tools your team already uses.

Request a demo