At a glance
| Actively | Agentforce |
|---|
| The bet | Agents built for GTM, across your whole stack | Agents built into the Salesforce platform |
| Data foundation | Shared account context from CRM, calls, email and product usage | Data Cloud, unifying customer data inside Salesforce |
| Your Salesforce org | Reads from it | Native to it |
| Where work starts | Agents work every account in the background | Agents work in a rep's daily flow, such as prospecting and coaching |
| Who sets the rules | Leaders set the playbook. Watchtower checks deals against it | Agents are built and configured in your Salesforce org |
| Setup | A dedicated team configures agents to your motion | Configured by your Salesforce admins or partners |
Agentforce details come from Salesforce's public site and announcements as of November 2026.
Two different foundations
Where the context lives
Agentforce runs on Data Cloud, Salesforce's data platform. It unifies customer data from every touchpoint into one view of prospects and accounts, inside Salesforce.
Actively builds shared account context from Salesforce and the rest of your stack: call recordings, email, engagement tools and product usage. It is organized around the account and stays with it through every handoff.
What the agents do
Agentforce for Sales includes a Sales Development agent that writes tailored emails and logs activity, and a Sales Coaching agent that runs practice scenarios and gives feedback.
Actively's agents work every account in the background. They decide which accounts need attention, research them and draft the next step, then tee up decisions for reps each morning.
Who sets the rules
Agentforce agents are built and configured inside your Salesforce org.
Actively puts the revenue leader in charge of how agents work. Leaders write the playbook. Watchtower checks every live deal against it, flags the gaps and puts agents to work on them.
Where they fit together
Both work with Salesforce. Agentforce lives inside it. Actively reads from it and from the tools around it. Ramp and Justworks both run Salesforce with Actively.
Which fits your situation
| Your situation | Better fit | Why |
|---|
| You want agents built natively in Salesforce | Agentforce | Built into Sales Cloud and Data Cloud. |
| Your admins want to build agents themselves | Agentforce | Configured in your Salesforce org. |
| Account context lives outside Salesforce too | Actively | Calls, email and product usage in one account picture. Justworks: 35% higher SDR attainment. |
| Reps don't know which accounts to work this week | Actively | Agents prioritize every account and explain why. Ramp: 23% higher win rate. |
| You want a team to configure agents to your motion | Actively | Agent Product Managers and forward-deployed engineers do the setup. |
| You want role-play coaching for reps | Agentforce | A Sales Coaching agent with practice scenarios. |
What customers measure
54%
more pipeline per rep
Greenhouse
35%
higher SDR revenue attainment
Justworks
2x+
rep productivity
Verkada
FAQ
Does Actively work with Salesforce?
Yes. Actively reads Salesforce alongside your calls, email, engagement tools and product usage.
Is Actively an alternative to Agentforce?
They overlap on prospecting and outreach agents. Agentforce works inside Salesforce. Actively works across your whole stack.
What is Agentforce?
Agentforce is Salesforce's platform for AI agents. Agentforce for Sales includes agents for sales development and coaching, grounded in Data Cloud.
How is Actively priced?
Pricing depends on your team and motion. Book a demo and we will walk you through it.
The bottom line
Agentforce brings agents into Salesforce. Actively brings agents to the account, using Salesforce and everything around it.
The question is where your account context really lives, and whether your agents can see all of it.
